A tag is a single text string that is used for applying meta data to campaign tracks, dynamic tracks or dynamic content.  Tags are separated into campaign tags and dynamic tags but cannot be interchanged. Although the term tag is used for both dynamic tracks and campaigns, their application is slightly different for each method but ultimately used for matching elements within EnGage. Tags can also be used as attractors and repulsors.

HINT: A tag must be a single word however, the underscore character "_" can be used to separate two words instead of a space. 

Note: Do not use ampersands when tagging (&).