Tags are used to select Dynamic Content that will play in a specific track within a program. These tags match the content that is to be displayed on the screen. To learn more about dynamic content please refer to the What is a Dynamic Track solution.
The Dynamic Track mechanism matches content based on a set of tags. The Dynamic Track has a set of one or more tags. All Dynamic Content has a set of tags: Content, Attractor, and Repulser. The tags are accessed through the Tag tab on the Content Editor. Content tags are used to match Dynamic Tracks. If there is a match between the Track and the Content, there is a chance that the Content will play in the Dynamic Track slot.
Within the Management tab, see the Tags section where tags are organized by dynamic track widget tags and campaign tags.
To add a tag, specify type and then click the green plus sign icon to create a new tag.
To delete a tag, click the red X icon.
Learn more about the tags within your account by clicking on the tag and seeing the Usages information in the Details window.
Best practice calls for close monitoring of tags. A network may become cluttered with unused tags. Also, when deleting tags, be sure to "un-tag" content or widgets before deleting from your EnGage account.